Josephine Cruz aka Jayemkayem is a DJ and creative consultant currently based in Toronto. Since relocating from Calgary in 2015 she has made a name for herself around the city as a versatile and skilled selector who can play everything from the latest hip-hop hits to throwback R&B to progressive club and dance music with ease. She has performed in cities all over the globe—from New York to London to Jakarta—and along the way she has shared the decks with such names as Venus X, Virgil Abloh, Stretch Armstrong, Boi-1da and more, as well as opened for such artists including Skepta, Playboi Carti and AJ Tracey. At home she holds monthly residencies at a number of popular venues around Toronto including Apt200, the Drake Underground and EFS.
Her festival appearances include Piknic Electronik, Wayhome, Canadian Music Week, Mural Festival and NXNE. She has DJ’d events for a number of high profile corporate clients including Red Bull, Nordstrom, Saks Fifth Avenue, Nike, Jordan, adidas, Puma, Sephora, Lululemon, Urban Decay, L’Oreal, Google, Spotify and Vice, among others.
In addition to DJing, Jayem runs independent record label Bare Selection alongside her partner Freeza Chin, and is the co-founder of community radio station and music discovery platform, ISO.